Have you received emails that were obviously a DIY Email Newsletter Gone Wrong? What did you think when you opened the email? Recently I received a DIY Email Newsletter Gone Wrong. This email was from a business owner that I had not heard from in a while. Out of curiosity, I opened the email and was dismayed by what I saw. To protect the sender I have recreated a similar email using my own email program. The original email had a video in place of the picture, otherwise they are very similar. This is a great example of what not to do when sending an email newsletter. What impression do you think this left on the recipients of such an email?
Have you ever decided to do something yourself so you could save money? Did you think it was going to be easy to do and the project went really wrong? Maybe you decided to repair a leak in the bathroom or to build your own website. Sometimes DIY projects end up costing you more time and money than if you had hired a professional. Plus, DIY when it comes to business, can potentially cause even more damage to the business before the professional is called in.
DIY email newsletters all have a few of these things in common:
- The business/business owner(s) look unprofessional.
- They tell the receiver that the company may be having quality control issues.
- Give the impression that the business owner is having a problem getting/keeping quality assistants.
- Creates the impression they are trying to do something themselves they are not proficient at doing.
- Can cause large quantities of unsubscribes from the valuable contact lists.
- The receiver may also speculate on why the business is not hiring a professional.
Newsletters done by professionals have these things in common:
- The banner and images are sized to fit and have adequate space between them and the wording.
- The font and colors match the business or organization branding.
- The look and feel of the communications are consistent.
- Social Media Icons are easy to locate.
- All the links work and go to the correct place.
There are some great email programs out there today that you can use to reach your ideal clients and keep in touch with your contacts. Many of the programs are not user friendly and some are. All of them take a bit of time to learn, since they are all a bit different. These program also make changes on a regular basis. Do you have the time to spend learning the programs and creating your own newsletters? For those who want to let that particular task go, assistance is an email or phone call away.
Generally speaking, the time it takes you to do a task you might not be familiar with doing could take you 3 or more hours while hiring someone who is proficient and versed in the task will not only save you time and money, it will save your sanity and headaches down the road.
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